Back in high school, my social studies teacher—who was, of course, also the football coach—told my class that entrepreneurs were the heroes of American history. If we enjoyed a dynamic economy and good jobs, it was all thanks to their genius for innovation and risk-taking. And if we wanted to get ahead, he said, we’d need to foster the same sort of entrepreneurial spirit in ourselves.

You are probably rolling your eyes right now. I certainly remember doing the same back in 10th grade. But Erik Baker’s new book, Make Your Own Job How the Entrepreneurial Work Ethic Exhausted America, revealed that my teacher was far from outlier: he was part of a century-long current of entrepreneurial boosterism. From Henry Ford to Marcus Garvey, Peter Drucker to Sam Walton, the War on Poverty to the shareholder value revolution, Baker shows how the entrepreneurial work ethic captivated thinkers in every corner of American life. And he reveals how for workers, it promised a way to transcend precarity and—just maybe—become the protagonist of one’s own economic life. 

Check out the episode here!

Erik Baker is a lecturer in the History of Science Department and the director of the senior thesis program for the History & Science concentration. He received his PhD from Harvard and his BA from Northwestern University. He has published on the history of social science and American capitalism in Modern Intellectual History, History of the Human Sciences, and Studies in History and Philosophy of Science. He also writes widely for magazines such as n+1, The Baffler, and The Drift, where he is an associate editor.